Yvonne Chaka Chaka wanted to create a beauty range aimed at women who were in touch with their African identity roots.
Using her stage name ‘The Princess of Africa’, I created a logo that reflected a call back to an African identity – natural Afro hair as opposed to relaxed Western hair. The Afro comb was the logical symbol to reflect the message, and was crafted to respresent a crown for ‘The Princess of Africa’.
