HERE 4 HER
Here 4 Her is an initiative by SuperSport that is aimed at celebrating and promoting women in sports, highlighting female athletes, and increasing visibility for women's sporting events across all their platforms. Grid Worldwide was approached to redesign the identity for this initiative. They did not however go with this final outcome, but as the lead designer I am proud
of the work put forward.
of the work put forward.
The concept I chose to go with is:
heart
What does it mean to have heart? Heart is perseverance, determination, grit and all things attached to it.
It takes heart to enter the playing field, and as a woman it takes even more heart.
The heart not only represents what it takes to be part of any sport, but also the love of the game that keeps
that fire and passion burning.
It takes heart to enter the playing field, and as a woman it takes even more heart.
The heart not only represents what it takes to be part of any sport, but also the love of the game that keeps
that fire and passion burning.
This is what our concept represents – it is an acknowledgement of the “heart” it takes to be a woman in sport.
